An overview of our DigiPack

We have just finished our digipack and our magazine advert. They were both designed to advertise and sell the song, "Wicked Game". The digipack was designed around two main factors, the genre and the lyrics. These both influenced the final product. Taking these both into account, we decided to play around with different ideas for the final product. We did some research into other types of DigiPacks and magazine adverts that other bands had. We felt that they were all similar, and wanted to create something that stood out from the crowd. One thing that we did try to keep the same was, using a picture of the singer on the front of both of the products. We wanted to keep a strong connection between the layout of both the DigiPack and the Magazine advert. This way if people saw both of the products separately then they would be able to associate them with each other. E.g., if someone saw the magazine advert on a billboard, then they would be able to instantly recognise the cd in store.
The DigiPack and Magazine advert both featured an image of our main ‘character’ in the video, Danni. I placed two images of Danni on the DigiPack, one in white and another in black. This played along with the band’s name “The Girl in the Mirror”. Giving her almost two personalities, a good and a bad side. I wanted the front cover’s background of the digipack to be something quite abstract, something that would stand out from other CD’s. Due to the nature of the song being quite a simple song. I kept the other front panels quite simple, leaving the song names in the middle, evenly spaced out. Cramming to much information on the back cover of the CD seemed like a negative idea. The front panels feature three logos. A Dolby digital logo, DVD Video and an arista logo. Bassboosa is signed by Sony, so I thought this is a relevant logo to include.
Once you open up the DigiPack you start to learn more about the band, and what you benefit from buying a digipack compared to a standard CD. The inside of the digipack holds two panels of information. One with the biography of the band, and another with the bonus ‘features’.
I used the same font throughout the digipack and the same gradient on the text inside the digipack. Our digipack will be held inside a plastic wrapper. This wrapper will have the barcode stuck onto it, along with a security tag.
The magazine advert and digipack were made in Photoshop. The front cover image was made in Fireworks. Due to some green screening problems we faced during shooting the music video, Danni was slightly cut off in some areas. I had to ‘rebuild’ her in Fireworks, and smoothen her out. You cannot tell this though.
Overall, we were short on time when we made these two products. But I feel that they are both successful and do not look to ‘shabby’. I think that we met our deadlines on time, and our products get the messages across and could sell copies in store. What is most important is that the products do their job and promote the band and song.